36,71 €
43,19 €
-15% su kodu: ENG15
Ogilvy on Advertising
Ogilvy on Advertising
36,71
43,19 €
  • Išsiųsime per 10–14 d.d.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product- The secrets behind advertising that works- How to write successful copy--and get people to read it- Eighteen miracles of research- What advertising can do for charities And much, much more.
  • Leidėjas:
  • ISBN-10: 039472903X
  • ISBN-13: 9780394729039
  • Formatas: 18.8 x 24.6 x 1.5 cm, minkšti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Ogilvy on Advertising (el. knyga) (skaityta knyga) | David Ogilvy | knygos.lt

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(4.15 Goodreads įvertinimas)

Aprašymas

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

EXTRA 15 % nuolaida su kodu: ENG15

36,71
43,19 €
Išsiųsime per 10–14 d.d.

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  • Autorius: David Ogilvy
  • Leidėjas:
  • ISBN-10: 039472903X
  • ISBN-13: 9780394729039
  • Formatas: 18.8 x 24.6 x 1.5 cm, minkšti viršeliai
  • Kalba: Anglų Anglų

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

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